Basic-Fit Innovation Challenge

Basic-Fit Innovation Challenge

Are you fit to consult a company with yearly revenue of 402 million euros, 1.843 million memberships and 629 clubs? Are you ready to connect with the largest, fast-growing fitness chain in Europe that will rapidly expand in the upcoming years? If your are spirited, entrepreneurial and fit for change, then this Innovation Challenge with Basic-Fit is the event for you.

This Innovation Challenge is brought to you by Basic-Fit and the Erasmus Centre for Entrepreneurship Students. The mission of Basic-Fit is to make the fitness experience accessible to everyone by combining high-quality fitness equipment with flexible low-cost membership. The company is active in 5 different markets in Europe: the Netherlands, Belgium, Luxembourg, France and Spain and are expecting to open around 100 clubs every year. With around 4,000 employees, Basic-Fit offers an easily accessible and effective membership model that aims to empower and improve the user experience. Combining virtual and live group lessons, high-quality equipment allows for flexible and low-cost memberships to families and individuals that grants access to the power of fitness to everyone. The event will expose you to:

  • A successful, fast growing brand with an innovative background;
  • Other ambitious and entrepreneurial students;
  • Customized feedback and consultation;
  • Free Lunch and Drinks;
  • Networking opportunities with brand representatives.

Designed for highly motivated students, our Innovation Challenge lets students apply their outside-the-box thinking to real life corporate problems. In teams, students will generate ideas to address these problems to spark innovative solutions. On top of this, participants will get the opportunity to test their ideas and receive first-hand feedback from Basic-Fit’s upper management in personalized consulting sessions. In a final competition, teams will pitch their solutions to a jury from Basic-Fit. The group with the most feasible and attractive solution will be awarded a prize by by Basic-Fit that will be revealed later on. The day will end with networking drinks to celebrate all participants.

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May 20 | 09:00 – 18:00

Rotterdam Science Tower
Marconistraat 16

Sign up for FREE by clicking the button above by Saturday, the 18th of May 23:59.

Agenda of the Day

9:00 AM Registration
9:30 AM Introduction
10:30 AM Group formation
10:45 AM Case Solving Part I.
13:00 PM Lunch
13:45 PM Inspiration Session
14:15 PM Case Solving Part II.
15:15 PM Break
15:30 PM Pitching
17:00 PM Winner Announcement
17:15 PM Networking Drinks